These days, most people do their shopping online, and one of the best ways to reach them is through Facebook. In fact, around 96% of social media marketers worldwide believe Facebook is the best option when it comes to online marketing. They also consider the platform to be the most productive in terms of return […]
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My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror! Making calls, waiting while the phone rings and rings, getting routed around to different departments’ extensions.
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Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals. Social listening
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There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to
New Google Attribution Tool Helps You Evaluate Your Marketing Campaign Read More »
When measuring the effectiveness of paid advertising, you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and
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Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers create a lifecycle of emails to go out at an automated schedule
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We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant
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In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel. However, there is
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Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sphere, which would make human intervention almost irrelevant. Nevertheless, it appears as if its death is greatly exaggerated—in the near future at least. The rise of e-commerce, as
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When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
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