In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build […]
Ultimate Guide to Running Ads on Instagram Stories Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for growing your business with influencer marketing! Are you tired of getting the same old lackluster results for your marketing strategy? Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your audience’s language, platforms etc and figuring out which marketing strategies are most
Drive is something that is nurtured over time — and that begins with investing in the young individuals who will be the entrepreneurs, business owners and hard-working professionals of the future. The AWeber Developing Futures Scholarship helps to do just that. AWeber grants a $2,500 scholarship to one college student each year to help in
People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second ranking. But if you’re thinking about finding ways to work
Let’s face it. The thank you page of almost every opt-in offer and lead magnet is nothing more than a placeholder marketers “have to” make. Most of the time, the thank you page will say something generic like.. “Thanks for signing up, your free prize it’s on it’s way.” Well, lucky for you, you’re reading
3 Strategies to Turn Your Thank You Page into a Lead Gen Machine Read More »
Set the schedule by mapping out dates for things like rehearsals and content submission (if you’re not creating it yourself) and plan the promotion schedule. You also need to consider the webinar platform or the technology you’ll use. Many good options are now available. Consider your need for engagement and interaction, as well as your
Get your exclusive bonus content up front by downloading this Sign Up Form Checklist + 25 Content Upgrade Ideas bundle now! What’s the point of a website if no one sees it? And why write emails if no one receives them? It’s not enough to just create a website. You need to drive traffic to
How to Increase Website Traffic & Convert Visitors to Subscribers Read More »
When people said mean things about you as a kid, your mom told you to ignore them; When the same thing happens to you as a marketer, ignoring is not an option. A negative comment is like a candle. It may be harmless, but with the right triggers it can escalate quickly to a fire.
Once upon a time, simply having a social media strategy was considered a win. In the early days of social media, B2B tech marketing teams kicked off Facebook and Twitter campaigns and patted each other on the back as the likes and followers came rolling in. Fast forward a decade. Now that 86 percent of
Why Smarter Marketing Strategy Is Better Strategy Read More »
When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media. What about reach on platforms like Twitter and LinkedIn? Everywhere you look, organic reach is plummeting.
10 Tactics to Boost Your Organic Social Media Reach Read More »
