For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater […]
Study: How to use domain authority for digital PR and content marketing Read More »
Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. Despite this, over three quarters (76%) state that brand awareness is a key performance indicator for them. Not only this, but 25% of content marketers
Survey: Less than 10% of marketers to focus on Digital PR in 2019 Read More »
When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it or a poor story regardless of what format you choose. That means, almost ignoring the end
Five proven content formats to maximize link acquisition with digital PR Read More »
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you
Link reclamation: A practical guide for turning unlinked brand mentions into links Read More »
rawpixel / Pixabay When it comes to marketing, we understand how important it is to build a trusting relationship with current and potential customers. Marketers spend hours perfecting the customer journey, analyzing the different touchpoints, personalizing their messages, and using data to find out more about their customers so they can target them more effectively.
Why Relationship Building is Key in Digital Marketing Read More »
