Digital ad spending to top traditional for first time

Channel: Display Advertising, digital spending trends, Display Advertising, Facebook, Google, Internet Marketing, Statistics, Statistics: Market Share, Statistics: Online Advertising /

Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023 The […]

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