Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a discovery process for clients. But is a guide needed, we all know what ‘discovery’ entails, […]
Improving the discovery process for agency marketing Read More »
Does your organization have a clearly defined digital marketing strategy? Our survey of digital marketers this year found that many businesses still aren’t taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the TFM and the E-commerce expo, we asked last year “Does your organization have a clearly
Is a digital marketing strategy essential? Read More »
Chart of the day: Technology adoption strategy for enterprise environments worldwide Digital Transformation was the hottest topic of 2017 in the tech world, and the 2017 IDG Role & Influence of the Technology Decision-Maker Survey showed that organizations were doing more than just paying lip service to that concept. An overwhelming 93% of the 752 IT
Technology and Communications: Technology adoption strategy Read More »
Don’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system.
Creating a B2B Digital Marketing Plan for 2018 [infographic] Read More »
Marrying logic and magic pushes campaigns beyond the marketing noise Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark will struggle to keep up. Instead of adding value, they end up just creating a busier, more confusing market. Finding these key points of
The powerful combination of data and creativity Read More »
Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by
3 ways artificial intelligence (AI) will transform ecommerce in 2018 Read More »
The best digital marketing tips from 2017 at the 3XE conference The 3XE Search – Digital Marketing Conference, was one out of a series of three educational conferences focused on different aspects of digital marketing. The event took place at Croke Park, Dublin, home to Gaelic Athletic Association, it provided an eye-catching and functional venue
Top 10 digital marketing tips from 2017 [infographic] Read More »
Real change management requires more than just changing behavior — it’s dependent upon the critical process of changing the work environment to foster this behavior At one time or another most companies will be challenged with overcoming a period of slow sales and growth. When companies are operating in a deficit the effects on its
A strategic overview of how to use marketing to transform cultures and enable growth Read More »
What are the next big changes to digital that will affect digital marketing strategies in 2018? Recently on behalf of Smart Insights, I gazed into the crystal ball to forecast some marketing and branding trends for 2018. In this article, I am going to concentrate on five digital aspects which I believe will, in some
5 digital predictions for 2018 Read More »
Social media is more popular but less effective than PPC for B2B companies If you’re a B2B marketer wondering how to get ahead in the digital arena, you might be frustrated with the lack of statistics available about B2B marketing. While the web is rife with stats on the latest B2C trends, B2B marketers often
B2B insights and statistics to help you get ahead of the competition [infographic] Read More »
