Interview: Roberto Abbondio, Managing Director of Eurostar We spoke to Roberto Abbondio, MD New Digital Bussines of Eurostar, to find out how they plan, optimize and manage their digital transformation and long-term marketing strategy. Roberto one of many senior keynote speakers at Digistrategy 2017, London on December 14th. Managing Director New Digital Business, Eurostar: Roberto joined […]
Seven predictions to act on for your future marketing plans The start of 2018 is in sight, So, it’s the start of seasonal predictions about the forthcoming year’s marketing and branding trends. In this article, I gaze into the crystal ball to make seven predictions relating to 2018’s marketing trends. These cover trends in audience
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Attribution, publisher transparency, behaviour, and segmentation are all key features. Retargeting is often seen as a quick win when it comes to digital marketing; simply re-engage with people who didn’t convert and optimise accordingly. With the 5 tips below, you’ll be able to drive more efficiency and growth from your retargeting activity. Download Paid Member Resource –
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Five ideas to help supercharge your marketing brief The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the mark and leaves your audience cold and indifferent. The IPA outlines three reasons why marketers
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What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type of plan to use when and how best to structure them. In this article, we
Tips on how to create a non-profit marketing plan with limited funds Non-profit organizations face one of the biggest digital marketing challenges of all: having limited funds or no money at all. Nonprofit organizations have to operate and thrive in marketing their cause without spending a substantial amount of money. This is difficult because bigger organizations
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How to engage your audience with a customer-focused relationship It seems to be a trend in the world of digital marketing: Brands are leaning heavily on their product instead of their customers. Coca-Cola recently rebranded its Coke Zero product to Coca-Cola Zero Sugar, abandoning advertisements about the experiences of people drinking its beverages in favor of
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Internal links are important for ranking high on search engines As a lanky teenager, basketball was always my sport of choice at school; I scored three pointers for fun, towering above my classmates to effortlessly send the ball sailing into the net. (Or at least that’s how I like to remember the pinnacle of my sporting
Using a digital plan to support digital transformation Where do you start if you want to develop a digital marketing strategy? Well, I don’t think it needs to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives. Yet
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A study from market research company Forrester found that more marketers are focusing on performance-based marketing. Performance marketing is “the new normal,” according to Forrester. Performance advertising is a competitive differentiator today; it will be table stakes tomorrow. What is performance marketing? Performance marketing uses clearly defined and measurable business objectives as the basis of
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