digital strategy

Four characteristics shared by digital disruptors – Econsultancy

digital strategy /

From the impact of machine learning to the potential of augmented reality – digital technologies can revolutionise businesses across a broad range of sectors. Indeed, Econsultancy’s ‘Learning from Digital Disruptors’ report suggests that disruption can come from anywhere. This means that alongside digital services that aim to disrupt entire industries (e.g Airbnb or Uber), disruption […]

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18 companies with brilliant digital strategies – Econsultancy

AO.com, Argos, ASOS, customer experience, digital strategy, ecommerce, Guardian, IKEA, John Lewis, LEGO, Schuh, Starbucks, Volkswagen, WalMart, Zappos /

Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned. There’s a lot to choose from, but here are 18 we think are digital trailblazers. A lot of them are big retail companies and many are born digital but not all of them. Feel free

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BuzzFeed’s restructure puts focus on commerce & brand partnerships – but at what cost? – Econsultancy

BuzzFeed, Content, digital strategy /

The recent layoffs at BuzzFeed have prompted a great deal of discussion, speculation and alarmed commentary, particularly from those in the journalism industry, about whether one of the most well-known new media companies still has a future. The widespread restructuring has seen a total of 15% of the company’s workforce laid off, with the impact

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The Best Free Digital Marketing E-Courses

continuing education, Digital Marketing, digital strategy, e-learning, Online Courses, Search Engine Optimization, SEO, social advertising, social marketing, Social Media /

TeroVesalainen / Pixabay The digital marketing landscape is always changing. While this is one of the most rewarding elements of working in digital for many B2C professionals, it also presents challenges for digital marketers who want to keep their skill set relevant and remain in-the-know where marketing is concerned. I consider myself to be a

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How can luxury brands create a progressive digital strategy? – Econsultancy

digital strategy, Econ, luxury /

Over the past few years there has been a monumental shift in consumer behaviour towards luxury goods. The change in paradigms of how people consume content and shop has particularly been shaped by the power differences in generations. Young affluent consumers are increasing in numbers and, with it, the way in which they shop for

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How digital technology is impacting the charity sector – Econsultancy

digital strategy, digital transformation /

According to a recent study by Tech Trust, 59% of UK charities still do not have a digital strategy in place, with the majority lacking investment in the tools and training needed to implement it. Given the benefits, this statistic is somewhat shocking. The same report suggests that charities with a digital strategy are in

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What is Thailand 4.0, and how is it changing the Thai digital landscape?

digital strategy, Innovation and Trends, Oracle /

Thailand is one of Southeast Asia’s largest markets (pop. 69 million), yet its digital achievements are not well known outside of the region. A recent government initiative, Thailand 4.0, is aiming to move Thailand toward a tech-centric ‘value-based economy’. To find out more about the changes happening in Thailand, Econsultancy recently held an event in

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How to successfully harness the power of a startup-corporate partnership

digital strategy, digital transformation, Innovation and Trends /

There are numerous examples of corporates and start-ups that have formed partnerships to the huge benefit of both parties. When Coca-Cola teamed up with on demand stocking start-up Wonolo a few years back, for example, the result was a 75% cost reduction per outlet for Coke and a $5.7 million boost to Wonolo’s next funding

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SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’

Advertising, digital strategy, millennials, Procter & Gamble, twitter /

All right, that’s it – I’m calling time out. Brand marketing has finally gone too far.  We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed.  But late last

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