Three essential steps to kickstart Digital Transformation Digital Transformation is a focus for many organizations right now and as you can see from the Google Trends search volumes, it’s increasing in popularity recently. As with any change within an organization, there are many challenges (as shown in my previous post on Understanding Digital Transformation), so […]
Responsibility for driving digital transformation and the common barriers to meeting digital priorities It’s a common misconception that digital transformation is solely the integration or upgrading of technology in organizations, and therefore that its the responsibility of the Chief Technology Officer to drive the digital agenda. According to Dr Dave Chaffey, the digital transformation process should
Who should be responsible for driving Digital Transformation ? Read More »
An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Digital Transformation is not just a buzz-word. It’s an important (if not absolutely essential) transformation process that every business needs in order to stay competitive in a digital economy. The digital transformation process is a necessity for every
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What are the essential parts of a digital transformation plan? Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and use of data to target audiences more precisely with personalized messages. Since creating awareness and achieving conversion still commonly
How to structure an effective digital transformation plan Read More »
Chart of the Day: What challenges do a successful digital transformation programme need to overcome? Our latest Managing Digital Marketing Research report showed that many businesses are actively pursuing Digital Transformation with over one-quarter (30%) of businesses already having a transformation programme in place. 33% are planning to start a digital transformation programme within the next 12 months.
The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their ticket-sales targets are the ones that fully understand (and influence) the modern consumer’s reliance on
Destination Marketing | Digital Marketing Footfall Read More »
Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing 2017 research reveals many challenges for how digital marketing is run by companies today. Problems included lack of focus on integrated strategy, testing and optimization and structural issues like teams working in silos or lack of skills in integrated communications. To counter these
How many businesses have a Digital Transformation programme in place? Read More »
Facebook digital transformation journey is ‘only 1% finished’ I recently had the opportunity to visit Facebook’s Dublin HQ for a deep-dive immersion session. The objective was to up-skill everyone in the latest thinking and best practice in digital and mobile marketing from a Facebook/ Instagram perspective and over two days we covered a range of
Three lessons from the story of Facebook’s digital transformation journey Read More »
