digital transformation

Mainstream B2B companies reveal struggle to support marketing ops – Econsultancy

b2b, digital transformation, marketing ops /

The report includes findings from a survey of 171 senior executives familiar with marketing ops, at B2B companies with 2018 revenues in excess of $250 million. The results of the survey are fairly startling, and reveal a series of challenges for mainstream B2B businesses seeking to support marketing ops and therefore the rest of the […]

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Digital Changes the Game Entirely, Says Delta Air Lines CEO

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“Digital changes the game entirely,” says Delta Air Lines CEO Ed Bastian. “The big thing you’re going to see us do is to bring the technologies, not just into the hands of the customers going mobile in terms of controlling your experience with Delta, but into the hands of our employees. This is so that

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Tableau With Salesforce Supercharges Our Organizations, Says Salesforce CEO

CEOTrends, CIOProNews, CloudRevolutionUpdate, CustomerExperienceNews, DatabaseProNews, digital transformation, DigitalTransformationTrends, Marc Benioff, Salesforce, Tableau, WebProBusiness /

“The third cornerstone of digital transformation is the analytics and the visualization and the business intelligence to see everything in your company,” says Salesforce co-CEO Marc Benioff. “There’s no more amazing company in that category then Tableau whose mission is to make sure that the world can see and understand data. This is just going

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VMware Is Now a Platform For Digital Transformation, Says CEO

CEOTrends, CIOProNews, CloudRevolutionUpdate, CTOUpdate, digital transformation, DigitalTransformationTrends, EmergingTechnologiesUpdate, EnterpriseWebPro, FedRAMP, Government, ITManagementNews, ITProNews, NetworkingFiles, NetworkNews, Pat Gelsinger, VMware /

“We believe that our conversations now have gone from targeted to holistic to be this platform for their digital transformation,” says VMware CEO Pat Gelsinger. “That core idea of how do they get to that digital future, that’s not an IT discussion anymore, that’s a business strategy conversation. That’s why we are seeing this real

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Amex’s acquisition of Resy a different approach to digital innovation for financial firms – Econsultancy

American Express, CRM and loyalty programs, digital transformation, FinTech, Restaurants /

When it comes to how fintech and established financial institutions differ, much of the discussion centers around how firms are being challenged to improve their customer experiences and develop new financial offerings that appeal to changing consumer preferences. In many cases, established firms are buying innovation by acquiring fintech upstarts. Examples of this include BBVA’s

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Allergan builds an online marketplace for beauty treatments – Econsultancy

digital transformation /

To reach consumers, pharma companies are increasingly looking for ways to engage patients and prospective patients through digital channels. While this typically takes the form of marketing campaigns, in a growing number of cases, pharma companies are developing full-fledged online services. The latest example of this: Regi, a digital marketplace and booking platform for beauty

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The Secret to Customer Success is Employee Success

customer experience, customer success, digital transformation, Sales /

It has become a universal maxim that anyone attempting to sell a good or service is striving to reach the customer bliss point. In the food industry, this means finding the exact combination of salt, fat, and sugar to make foods addictive and pop songs generally utilize the same couple of chords if they want

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10 inspiring examples of design-led brands – Econsultancy

Design, design thinking, digital transformation /

Brands that employ design thinking are perhaps easier to spot than they used to be. That’s because we interact with many fast-growing digital businesses primarily through our screens. So, for a service like Deliveroo (which delivers somebody else’s product), aside from meeting the delivery person at the door, we know the brand purely as an

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Pinfare shows why financial institutions should think outside the box with tech partnerships – Econsultancy

digital transformation, FinTech, skyscanner /

In the past several years, established financial services firms have increasingly sought to partner with or even acquire fintech upstarts, many of which have been encroaching on territory they used to control. But while the shift from competition to cooperation often focuses on relationships between financial services players and fintechs, the former don’t necessarily need

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Does the language of digital transformation need to change? – Econsultancy

digital transformation /

With a doubt, “digital transformation” is a broad term that can mean very different things depending on the context it appears in. Much like other emerging tech terms such as “AI” and “blockchain”, “digital transformation” is often used as a shorthand for newness and innovation regardless of whether it actually fits the situation it is

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