This week, we look at some of the savvy moves that IKEA has been making to transform itself digitally, and consider where its business model might evolve in the future. We’ve also got the results of a study which found that the vast majority of digital leaders are behind on mobile, but don’t think that […]
I was sitting in a meeting a few weeks ago and the term “Digital Transformation” came up. I heard the term before but wasn’t sure what it actually meant, so I Googled it. Here is what I found on i-SCOOP’s website: “Digital transformation is the profound transformation of business and organizational activities, processes, competencies and
This week, we take a look at how a major charity – Parkinson’s UK – is doing digital transformation, supported by cloud computing and an investment in data literacy. Additionally, Daniel Newman is back in Forbes with an analysis of how his predicted trends for 2019 could impact the CMO, and Deloitte and MIT Sloan Management Review have
The week in digital transformation: biopharma behind the curve & the impact on the CMO Read More »
On day one of the Festival of Marketing 2018, Louise Kristensen, Digital Commerce Director EMEA for GSK Consumer Healthcare, gave us an excellent overview of the company’s ongoing digital transformation. In the context of consumers taking greater responsibility for, and management of, their health, Kristensen gave some detail about how a “very traditional CPG” is
GSK Consumer Healthcare: A digital transformation case study Read More »
This week, we’ve got digital transformation case studies from BAI Communications and General Electric – one good, one not-so-good – plus two separate pieces which look at the human side of public sector digital transformation. Plus, we look at why JPMorgan is going all-in on blockchain, and why data analytics is the lifeblood of digital
Welcome to The Week in Digital Transformation: a round-up of all the newsworthy developments, research and ideas from the realm of digital transformation over the past week. This week, did you know that you can pray with your Amazon Echo? The Church of England’s digital transformation efforts have netted it several award nominations – including
Earlier this year, McKinsey reported that 80% of luxury sales are now influenced by online. This is a staggering figure, and clearly highlights the important role digital now plays within a luxury purchase. It might be surprising, then, to know that digital revenue at the majority of luxury brands still contributes little in comparison to
Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018. A former journalist and consultant, O’Brien shares his insight into the crux of digital transformation, into tech, skills and strategy, and what part marketing has to play.
Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week. This week, we’ve got masses of interesting developments, including not one but two major martech alliances by massive firms that are set to advance digital transformation;
We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.” Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform
Q&A with SAP on digital transformation and search Read More »
