Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points […]
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign Read More »
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their
OTT is the Next Step in the Digital Revolution for Media Buyers Read More »
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling,” says Cadogan. “We wanted to make sure that we
OpenX Moves to Google Cloud to Leverage 5G Innovations Read More »
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.” Andrew McMillan, a leading customer experience expert, recently discussed
6 Ways to Achieve Great Employee and Customer Engagement Read More »
In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool that has worked seamlessly for all your prospects. Email marketing is a dynamic, paradigm-shifting field with a rich scope of innovation. Through 2017 and 2018, it has fostered diverse trends
