rawpixel / Pixabay If you’re a writer, artist, or content creator of any kind, take a moment to consider the fact that there has never been more demand for original, high-quality content than there is right now. The rapid growth of platforms like Instagram and YouTube has completely changed the way we consume media, and […]
How Content Strategy is Changing + Resources To Guide Your Success Read More »
If there’s one phrase that best describes pre-launch mobile app marketing, it’s the “snowball effect.” Marketing your mobile app prior to its launch is very similar to dropping a small ball of snow on top of the hill to watch it grow bigger as it rolls its way down. By the time it ends its
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StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s to come. According to the 2018 Edelman Trust Barometer, user
3 Steps to Enabling Accountability in a Digital Ecosystem Read More »
The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything in a few clicks using a smart device. People don’t
The Consumer Buying Behavior in the Digital Age [Infographic] Read More »
I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband decided they were going to start a recruiting firm and I was going to run sales. While that was 2008 (a very bad year to start a recruiting firm), I found that the world of
Every Franchisor is looking for ways to generate good quality enquiries and leads for selling greenfield (new) and existing franchises, but many Franchisors are still using reactive marketing techniques. So why is this a bad thing? What is the difference? How can everything be done better? After talking to many Franchise Recruitment and Marketing personnel,
Proactive Vs Reactive Marketing for Selling a Franchise Read More »
