It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a novelty. As a matter of fact, AdWeek reported that about 67 million voice-assisted devices are expected to be in use in the United States by 2019. The sheer volume […]
5 Tips for Improving Voice Search Optimization on Your Website Read More »
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for the Podcast Advertising Revenue Study for the second year in a row, stated that 2017’s
US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year Read More »
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak
5 Ways to Boost Your Brand Using Social Media Polls Read More »
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed during an interview conducted by Business Insider’s Julie Bort with both of Salesforce’s co-founders Parker
Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018 Read More »
Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics
Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads Read More »
Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The
Facebook Increases Job Search Capabilities to 40 New Countries Read More »
Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a drop in users. The research firm estimated that there would be a 3.4 percent drop
2018 Will See Continued Decline in Facebook Use Among Teens Read More »
Even seasoned Wall Street analysts were a bit surprised by Twitter’s latest financial report for the fourth quarter of 2017. No, the surprise was not really in the amount of profit it made for that quarter but on the fact that the company made a profit at all—a first in its 12-year existence. In an
After 12 Years of Losses, Twitter Finally Turns a Profit Read More »
If there’s one group of people who best know the negative effects of social media and tech addition, it would be the people who have worked to help big tech companies steer the attention of the public. Or to be more accurate, these are people who previously worked with Facebook and Google who have now
Former Facebook and Google Employees Form Coalition Against Tech Addiction Read More »
