“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “A lot of people say they discovered a product or service while browsing Pinterest,” says Silbermann. “We just want […]
“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are
Yext Delivers a New Paradigm in Search, Says CEO Read More »
“We can look at what we are incentivizing,” says Twitter CEO Jack Dorsey. “We can look at the very foundational nature of the service and making sure we are not incentivizing behaviors that would take away from health. Those are the questions that we are asking and it will lead to some fundamental shifts in
We Can Look at What We Are Incentivizing, Says Twitter CEO Read More »
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.
Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO Read More »
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish. All we
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales Read More »
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team Read More »
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP Read More »
You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools. Entrepreneurs can even buy cheap scripts or full websites with these tools
How to Offer Free Tools to Drive Email Collection and Leads Read More »
Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond
DTC Brands Doing Incredible Numbers on Shopify, Says COO Read More »
We are definitely under a digital transformation at Chipotle, says Chipotle CEO Brian Niccol. Chipotle is in the midst of a digital and innovation revolution that is starting to see results. “Our digital business is up dramatically and the good news it’s also incremental so the total business is up,” said Niccol. “You have to
We Are Definitely Under a Digital Transformation at Chipotle, Says CEO Read More »
