Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points […]
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign Read More »
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales. Johnson credits
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their
OTT is the Next Step in the Digital Revolution for Media Buyers Read More »
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling,” says Cadogan. “We wanted to make sure that we
OpenX Moves to Google Cloud to Leverage 5G Innovations Read More »
In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool that has worked seamlessly for all your prospects. Email marketing is a dynamic, paradigm-shifting field with a rich scope of innovation. Through 2017 and 2018, it has fostered diverse trends
Top Email Design Trends of 2019 Read More »
“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.” In Patel’s latest video (below) he reveals six tips designed to help anybody with unique and useful content result on the first page of a
Neil Patel’s 6 Tips to Dominating Google Read More »
Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok. Lok adds that if you are getting zero conversions it doesn’t
Most People Suck at the Conversion Mechanism Read More »
Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that Walmart and Target adjusted to the new economy and that’s why they are doing great. Similarly, the fast food chains that don’t adjust will not do as well as those that
Brands That Adjust to the New Economy Are Going to be More Successful Read More »
These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever before. In fact, one study showed that 69 percent of internet users watch digital media
5 Ways to Promote Your Brand with IGTV Read More »
Instagram is set to start developing analytics tools that will inform companies what products are being bookmarked by users. The information can help brands in their ad targeting campaigns. Instagram formed a team in 2017 to transform the app into a conduit for online shopping. With that goal in mind, the team launched a new
New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers Read More »
