DigitalMarketingNews

Pinterest’s Latest ‘Product Pin’ Feature Gives Sellers 40% More Clicks

DigitalMarketingNews, Pinterest, purchase pins, SalesNews, SmallBusinessNews, SmallSiteNews, SmallWebBusiness, SocialMediaNews /

Pinterest is doing everything it can to make shopping even better for its users. The visual sharing platform recently introduced Product Pins, Shopping Recommendations, and a new shortcut. These new features aim to provide its 250 million active Pinners with a more intuitive and streamlined shopping experience. The first of these features is the Shopping […]

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Domino’s CEO Talks Tech – Watch Autonomous Car Deliver Pizza

AI, autonomous vehicles, CTOUpdate, DigitalMarketingNews, Domino's, EnterpriseMarketingNews, hotspot, Ritch Allison /

Domino’s Pizza continues to implement innovative technology to maintain it’s competitive edge in the pizza business. Domino’s ran ads over the summer promoting Hotspots where you could have pizza delivered to over 150,000 locations. The company has also been on the cutting edge of technology in its use of autonomous vehicles that are actually delivering

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YouTube is Now Making it a Lot Cheaper to Advertise on TV

ContentManagementNews, DigitalMarketingNews, EnterpriseCustomer, EnterpriseMarketingNews, Google ads, MarketingNews, YouTube Advertising, youtube tv /

In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to target engaged viewers watching YouTube content on their TVs. It’s not surprising that YouTube has

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Analyst Says that Google Already Dominates the Media Business

Brian Wieser, DigitalMarketingNews, Facebook, Google, Pivotal Research, SearchNews, SocialMediaNews /

When does Google dominate the media business? “They already do,” says Brian Wieser, senior research analyst at Pivotal Research. “The reality is from a time consumption perspective, from an ad spending perspective, there’s nothing like Google, and unlike Facebook, they are reasonably well run.” Wieser adds “If Google wants to be a big player in traditional TV

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5 Ways Smart Marketers Repurpose Their Content

Content, ContentManagementNews, DigitalMarketingNews, EnterpriseMarketingNews, MarketingNews, repurposing content, smart marketers, SocialMediaNews /

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content

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“Adobe Has Really Been on a Tear”

Adobe, DigitalMarketingNews, EnterpriseeCommerce, EnterpriseMarketingNews, EnterpriseWebPro, magento, marketo, Shantanu Narayen /

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In May Adobe acquired commerce cloud platform Magento for $1.68 billion and in September of this year, they acquired Marketo, a leading B2B marketing automation company, for $4.75 billion. Previous to these acquisitions Adobe has primarily been a

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Which is Better for Marketing Your Brand?

DigitalMarketingNews, EnterpriseMarketingNews, Facebook Group, Facebook page, MarketingNews, SmallWebBusiness, Social media marketing, SocialMediaNews /

For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many social media platforms on the web, Facebook ranks as the most popular with nearly 70 million active business accounts. If you’ve been considering using Facebook as a marketing tool

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Search Marketers Should Reframe Around Precision Marketing

Amanda Richman, Brand Studio, DigitalMarketingNews, EnterpriseMarketingNews, Geoffrey Colon, HRProNews, Microsoft, Precision Marketing, Search Marketing, SearchNews, Wavemaker /

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They

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Stitch Fix CEO Says Localization and Brand Marketing are Key

DigitalMarketingNews, ecommerce, eCommNews, Fashion, Katrina Lake, MarketingNews, Stitch Fix /

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO

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We’ve Never Been More Clear About What is Our Superpower

Advertising, Advertising Week, adweek, CMO, DigitalMarketingNews, EnterpriseMarketingNews, Matt Derella, SocialMediaNews, twitter /

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter,

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