DigitalMarketingNews

How Do You Measure the Success of a Content-Driven Marketing Strategy?

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Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called The Tot and Matt Osias of Hawke Media recently discussed how to start a content-driven […]

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The Rise of the Connected Marketer

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Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst of change, it is the glue that binds everything together. If you look at the

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Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

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Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope. According to TechCrunch, Google conceptualized and ran 33 ads on YouTube. The

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The Challenges of Brand Search and PPC

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Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media

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Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

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Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015. On average, users spent 35 minutes of that time on Facebook alone. In the past view years, the consumption of

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Are You Still Underestimating How the Internet Can Change Your Life?

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Successful internet entrepreneur Gary Vaynerchuk recently spoke about how so many people continue to underestimate the amazing power of the internet to change their lives. Don’t miss the part about Facebook and Instagram about half way down below. Hint… this is the part that can literally change your life and your business. Here are the

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How to Harness the Combined Power of Search and Video to Increase Ad Conversions

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One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video on YouTube with Google Search. Nicky Rettke, YouTube Group Product Manager for Video Ads spoke to an audience at Search Marketing Expo 2018

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How Facebook Messenger Can Help You Drive Sales

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Facebook Messenger is only about three years old and it’s already one of the most popular messaging platforms in the world. With the right marketing strategy, the app can easily convert leads and drive sales. Since its unveiling at the 2015 F8 conference, more than one billion messages have been sent to Facebook Messenger by

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5 Ways to Stop Ad Fatigue From Killing You Facebook Campaign

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The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the

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Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform

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With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter recently announced that it’s making more critical information accessible in its Ads Transparency Center. Users

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