direct mail

How to Create an Integrated Marketing Strategy for Your Small Business

direct mail, Email Marketing, integrated marketing, integrated marketing strategies, Marketing / Good To SEO

Too many small businesses make a common mistake when it comes to their marketing efforts. Are you one of them? You are if you separate your marketing efforts into silos. Sure, you have marketing plans for your business and/or website that may (should) include search engine optimization (SEO), email marketing, content marketing, mobile solutions, SMS […]

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5 Ways to Re-Engage Those Long-Lost Customers

#1 customer acquisition channel, customer acquisition, customer aquisition, customer retention, direct mail, discount offers, Email Marketing, facebook ads, Facebook Custom Audiences, Google Display Ads / Good To SEO

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost

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Four direct mail tips for digital marketers – Econsultancy

Digital Marketing, direct mail / Good To SEO

Direct mail is back in style. With a greater and greater percentage of marketing budgets being directed to digital campaigns, competition is fiercer than ever and for many marketers, that means that standing out is becoming harder and more expensive than ever. A growing number of direct-to-consumer (DTC) brands are turning to direct mail because

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Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing

B2B Marketing, direct mail, direct marketing, Marketing, PR, Public Relations / Good To SEO

In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they’re beginning to eye again is a quaint

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