direct marketing

How People-Based Marketing Changed Our Strategy for Direct Marketing

Digital Marketing, direct marketing, Email Marketing, identity based marketing, identity resolution, Marketing, Marketing Best Practices, Marketing Strategies, Marketing Strategy, Online Marketing /

People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and […]

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Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing

B2B Marketing, direct mail, direct marketing, Marketing, PR, Public Relations /

In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they’re beginning to eye again is a quaint

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