Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals”
Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here). I caught up with Kat to ask a few questions and get our readers excited ahead of her Festival talk. Econsultancy: Many incumbent brands across FMCG are […]
Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals” Read More »