Disney has very strategic reasons for cross-training its employees, but the practice could apply to any organization looking to improve its workplace culture. Cross-training at the Disney company is more than a discipline—it’s a mandate. Cast members, as Disney’s employees are called, are regularly moved around the company. They shift teams, units, divisions, parks, and […]
“All of a sudden people are realizing that Disney is going to take the advantages that they have, content that nobody else has, moats that give them actual real leverage in the negotiations, and then they’re going to actually take a playbook out of these more digitally native companies,” says Sean Ammirati of Birchmere Ventures.
Disney Takes a Playbook Out of Digitally Native Companies Read More »
“When I think about what is going on in our businesses and our world today disruption caused by technology certainly is a big issue,” said Disney CEO Bob Iger while sitting within the new Star Wars: Galaxy’s Edge at Disneyland. “It’s one that I don’t necessarily get anxious about but one that I spend a
Disruption Caused By Technology Certainly Is a Big Issue, Says Disney CEO Read More »
“If you measure it against the present, the present doesn’t stay the present for very long,” says Disney CEO Bob Iger when discussing their Disney+ launch. “In fact, in today’s world that’s changing so much, the marketplace has never been this dynamic, meaning speed of change is much faster. That’s technology, that’s consumer behavior driven
The Marketplace Has Never Been This Dynamic, Says Disney CEO Read More »
“We wouldn’t have been ready to launch it (Disney+) two or three years ago,” says Disney CEO Bob Iger. “We wouldn’t have even been ready to talk about it. It takes technology. It takes content. It takes the talent to make the content. It takes a marketplace. You could argue that what Netflix has done
What Netflix Has Done Has Actually Been Good For Us Read More »
A couple of years ago I singled out Zara as an example of poor in-store customer experience. At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides to improve this, by integrating digital tech,
Seven innovators of the in-store customer experience – Econsultancy Read More »
Media innovator Tom Rogers says that Disney can’t begin to catch Netflix in terms of streaming subscribers, but they don’t need to. “No one can catch Netflix,” says Rogers. “I don’t think Disney can begin to catch Netflix, but they don’t need to catch Netflix here to create an asset value that really helps to
There are two difficulties with a roundup like this – Disney is massive and it’s often hard to disentangle product and marketing. The company creates such strong stories/brands that all of its media can appear to work seamlessly. Nevertheless, we’ve picked out some examples of what could be termed marketing expertise by the film juggernaut.
10 examples of great Disney marketing campaigns – Econsultancy Read More »
Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a massive number of direct consumer relationships. John Malone, Liberty Media Chairman discussed Disney with CNBC’s David Faber: Disney Doesn’t Have Massive Direct Consumer Relationships Disney has a great brand, there’s no
