In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the […]
To the B2C advertiser, advertising on Amazon seems like a no-brainer. High Intent users ready to buy, with 75% of shoppers expressing that they regularly use the channel to make online purchases. However, over the last couple of years, Amazon has been evolving its advertising solution to beyond their owned properties and have quietly created
So, let’s say you set up killer search campaigns on Google Ads. You’re bringing in the most qualified traffic, your click-through-rate (CTR) is through the roof, your conversion rate is 30%, your boss is happy, and you are feeling pretty good. Sure, the other 70% of your visitors left without converting. However, according to
Google Remarketing Strategies That Work Every Single Time Read More »
Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big
Display Topic Targeting: 3 Reasons Why You Should Do It Read More »
Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the reach and value of display
3 Reasons to Run Responsive Display Ads + New Features Read More »
A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and
Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt problem there is that
Google Ads conversion rates by industry: How do you compare? Read More »
June 27, 2018 Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in DoubleClick. Defining Programmatic Advertising Before we walk through the
Creating DoubleClick Campaigns: A Beginner’s Guide Read More »
December 1, 2017 Over the last year, we have written multiple articles about programmatic. From basic optimizations to the impact it can have on your overall strategy. But what happens when you have plateaued in your efforts and need to expand your strategy to be a fine tuned machine and continue to deliver goals and
5 Tips To Take Programmatic Advertising To The Next Level Read More »
November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15
Best Practices for AdWords Universal App Campaigns Read More »
