display ads

Five ways to target ads on Google that don’t involve keywords

Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a […]

The Difference Between Retargeting and Remarketing

Content marketing, customer journey, difference between retargeting and remarketing, Digital marketing strategy, display ads, Email Marketing, marketing funnel, Marketing Strategy, personalization, Remarketing, retargeting, target audience / Good To SEO / 1 Comment

Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled

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