Display Advertising: Ad Fraud

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

A-Post to MarTech Today, Blockchain, branding, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Facebook, Facebook: Advertising, Facebook: Business Issues, Google, Google: Display Advertising, Google: YouTube, Programmatic Advertising & Media Buying, SEO BLOG, video /

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG /

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to scale. The analysis by OpenX focuses on the largest

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Recognizing the subtle signs that point to possible ad fraud

Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG /

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to advertising fraud in 2017. Such frightful statistics are putting advertisers on edge. No business — large or small — wants to see its money wasted. But how

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Our top 10 display advertising columns for 2017

About Marketing Land, Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, Most Popular Stories, Programmatic Advertising & Media Buying, SEO BLOG /

One of the hottest topics of discussion in 2017’s display advertising arena is speculation about what will happen next year, specifically February 15 of next year, when Google plans to release a version of its Chrome browser with ad-blocking features baked in. The feature targets “annoying” and “intrusive” ads only, but exactly what that means remains

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Study finds inventory on TAG Certified channels had 83% lower fraud rates

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG, video /

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than

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Amobee launches an Inventory Accountability Program

A-From MTT, Channel: Martech: Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG /

Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. The program adds to an existing anti-fraud effort that already includes an integration with media verification firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. Now,

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Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, Google, Google: AdSense, Google: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is

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Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG /

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that we’re not

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cooperation works better than conflict

Channel: Display Advertising, Channel: SEM, Content marketing, Display Advertising, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, SEO BLOG, Sponsored Content /

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at

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The 7 rules of respectful marketing

Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad. Virtually

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