Display Advertising Column

Does branded content drive brand lift? New research takes an in-depth look

Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, native advertising, SEO BLOG / Good To SEO / 23 Comments

Most of us today can recall a time before the internet, or even the widespread availability of personal computers. Ads embedded in videos and banners sprawling across web pages — holdovers from the print and television era — are familiar, if somewhat obtrusive, accompaniments to content. Aside from the occasional grumbling, we accept these as […]

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The 7 rules of respectful marketing

Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad. Virtually

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Looking beyond consumer journey position

Affiliate Marketing, Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, SEO BLOG, Uncategorized / Good To SEO

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly

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