Display Advertising

AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads

accelerated mobile pages, AMP: Accelerated Mobile Pages, Channel: Display Advertising, Display Advertising, Google, Google: AMP - Accelerated Mobile Pages, Google: Display Advertising, Mobile Marketing /

In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to be serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday. The AMP team also announced support with Google Ad Manager to deliver direct sold ads. Why you should care Story Ads […]

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Hooked on a feeling: The forgotten factor in online advertising

Channel: Display Advertising, Content & Writing, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying /

If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in the way you might think. The marriage of ad and tech has brought some amazing advances. But as we move to the future, does that mean we’re also doomed to

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Why you should embrace a full-funnel strategy for programmatic display

Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying /

Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time as user behavior has adapted to the internet. And nobody is going to deny that the exact journey to conversion varies from one person to another. But

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It takes a village: Story creation in the digital age

Channel: Display Advertising, Content & Writing, Content marketing, Display Advertising /

Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy at the box office can be consumed in one go or many but exists—and can be understood—independently of any other works. Many stories are far more diffuse, spanning multiple channels of distribution and even

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Video advertising’s bright future and what you should be doing now

Channel: Video, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, video /

Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might be, but in this article, I’ll share where I anticipate we

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Study confirms brands’ worst fears about unsafe content

Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Statistics, Statistics: Online Behavior, Statistics: Popularity & Usage /

Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the

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AdSense users will have to submit all new sites for verification

Channel: Display Advertising, Display Advertising, Google, Google: AdSense /

Google announced an update to the process of monetizing new sites under existing AdSense accounts this week. What’s new? If you want to monetize a site with AdSense advertising, it will need to be added to your AdSense account for review. Before this change, AdSense users could simply add their existing AdSense code to a

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80% of Amazon advertisers plan to increase budgets in 2019

A-Post to MarTech Today, A-Post to Search Engine Land, Amazon, Amazon: Amazon Advertising, Channel: SEM, Display Advertising, E-Commerce, Programmatic Advertising & Media Buying /

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising

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When it comes to campaign design and measurement, many sizes fit all

Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion, Display Advertising /

Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget and determine appropriate campaign KPIs. This last point is seemingly the easiest element of a campaign to settle upon. However, focusing on the wrong KPI or not understanding how various KPIs interact with

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Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors

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