Display Advertising

Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

A-From MTT, Channel: Martech: Advertising, Channel: Martech: Marketing, Display Advertising, Programmatic Advertising & Media Buying /

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV […]

Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Read More »

Target acquired: How to define and use your ideal target market

Channel: Content Marketing, Content marketing, Content Marketing Column, Display Advertising, How To Guides: Content Marketing, Uncategorized /

Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in

Target acquired: How to define and use your ideal target market Read More »

4 lessons learned from 200,000 Amazon beauty, personal care product pages

Channel: Display Advertising, Display Advertising, Display Advertising Column, Uncategorized /

Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space.  Increasingly, consumers have been opting for digital convenience from the beauty and personal products category. As new models disrupt the space, from subscribe and save options,

4 lessons learned from 200,000 Amazon beauty, personal care product pages Read More »

Oath combines its ad tech assets under new Oath Ad Platforms brand

A-From MTT, Aol, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, tumblr, Yahoo, Yahoo Gemini /

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and

Oath combines its ad tech assets under new Oath Ad Platforms brand Read More »

Amazon streamlines ad products under new Amazon Advertising brand

A-Post to MarTech Today, Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, E-Commerce /

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome

Amazon streamlines ad products under new Amazon Advertising brand Read More »

Here’s why you should crowdsource your programmatic creatives

Channel: Display Advertising, Content & Writing, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying /

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began

Here’s why you should crowdsource your programmatic creatives Read More »

Why you’ll benefit from fully funding your core brand terms on Amazon

Amazon, Amazon: Amazon Advertising, Channel: Retail, Display Advertising, E-Commerce, Retail Column /

Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand? Regardless of whether you work for a digital marketing agency or manage digital marketing in-house,

Why you’ll benefit from fully funding your core brand terms on Amazon Read More »

Report: Traditional methods of personalization don’t work for millennials and Gen Z

branding, Channel: Mobile Marketing, Display Advertising, Marketing Tools: Social Media, Statistics, Statistics: Online Behavior /

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their

Report: Traditional methods of personalization don’t work for millennials and Gen Z Read More »

The United States finally starts to talk about data privacy legislation

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Display Advertising, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics /

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR,

The United States finally starts to talk about data privacy legislation Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com