Display Network

3 Killer Strategies for Custom Affinity Audience Campaigns

affinity audience targeting, Case Studies, custom affinity audience, custom affinity case study, Display Network, google display network, How To, SEO BLOG /

August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting.   Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences […]

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4 Custom Affinity Audiences To Try For Display Advertising

affinity audiences, Display, Display Network, Google AdWords, google display network, SEO BLOG /

June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if

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