Dollar Shave Club

Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other […]

30 Brands with the Best Digital Marketing Campaigns

Advertising, AirBnB, AMEX, Brand, brand advocate, campaigns, Content marketing, customers, Digital Marketing, Doctor Who, Dollar Shave Club, Facebook, Instagram, JetBlue, Mint, Review, ROI, Search, SEO BLOG, Sharknado, Shelter Pet Project, slack, Social Media, Taco Bell, Tony Hsieh, twitter, uber, Wirecutter, word of mouth, Yelp, Zappos / Good To SEO

Brand UPDATED: This post about digital marketing was updated for 2018 to reflect new information and add 20 more examples. Enjoy! The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them

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