I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. It’s never fun to explain […]
How to Build Up Your Domain Authority from Scratch Read More »
Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors. So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable. However, if you’re
Debunked: Nine link building myths you should ignore in 2019 Read More »
So you’ve created your website, following all the recommended SEO best practices. That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content. But despite your best efforts, you’re not seeing as much traffic as you’d like, and your site
It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news
14 ranking signals you need to optimize for in 2019 Read More »
Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with
Why Wikipedia is still visible across Google’s SERPs in 2018 Read More »
One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA). The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. It provides an insight into the SEO “strength” of your website,
How can you determine your website’s authority, and what can you do to improve it? Read More »
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round
How to check your Domain Authority: 4 tools to use Read More »
This post has been updated with more free SEO tools to help you grow your rankings in 2017! Search engine optimization (SEO) is tough. In fact, the challenges are so real that any SEO would appreciate a handy tool to make their job easier. But the popular belief is that the more features a tool includes,
15 Free SEO Tools to Improve Your Google Ranking Read More »
