domain authority (DA)

Study: How to use domain authority for digital PR and content marketing

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater […]

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What defines high-quality links in 2019 and how to get them?

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account

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