Representation matters. That’s more than just a hypothesis; it’s the value proposition on which Karen Okonkwo and Joshua Kissi based their new business. Karen and Joshua met through a friend, connecting easily as entrepreneurs and first-generation African immigrants. At the time, Karen ran a blog — among other things — and often lamented about how stock […]
TONL Offers Diverse Stock Photos to Promote Inclusion Read More »
Scott Wilson is the Founder and CEO of thatsoftwareguy.com, an independent ecommerce software company that uses Salesforce Essentials, Salesforce’s CRM built for small business. A lot of things in life “just happen.” Some call it a coincidence. To me, it’s meant to be. My journey as an entrepreneur — along with my journey discovering Salesforce — were
This Solopreneur CRM Powers Scott Wilson’s Business to Success Read More »
The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.” What Rajeev Chandrasekharan is talking about is Verizon’s push internally to modernize the customer experience and to make it less frustrating. The Verizon Business Markets CIO says that they are modernizing and becoming more customer-centric with the
We Have to Humanize Technology Read More »
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head of Digital Brand Commerce at addidas, says that “The beauty is with digital is we can create relationships at scale.” The company is reaching out and connecting with
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized Read More »
Laszlo Bock is the co-founder and CEO of Humu. Previously, he was the Senior Vice President of People Operations at Google from 2006 to 2016. Laszlo is credited with creating the field of People Analytics, the application of academic-quality rigor and Google-paced innovation to people management. Prior to joining Google, Bock served in executive roles at General
Growing Small Businesses Like Big Ones: Tips From Ex-Googler Laszlo Bock Read More »
We caught up with founder and COO Summer Crenshaw at Dreamforce to learn about the vision behind tilr and how the company is driving growth by thinking differently. Q: Online job postings are hardly a new idea. What’s different about tilr? My co-founder Carisa and I both previously worked at CareerBuilder.com, where we learned that
How One Tech CEO Takes a Different Approach to Growing Her Business Read More »
Dreamforce 2017 took place last week, and so much went on it took me a while to process all the information shared. It was an exciting, non-stop, four days of keynotes, sessions, press conferences, exhibitions and networking. Much of it was focused around small business. Specifically, helping small businesses understand how CRM can help build
Small Business Takeaways from Dreamforce 2017 Read More »
Ten of the best digital marketers from Salesforce past and present gathered at Dreamforce to share their advice on how you can generate leads better and faster. With a range of tips from using SEO best practices, stepping up social media, conducting paid search, or using site optimization, this advice will help you immediately start
10 Ways a Small Business Can Drive More Leads Read More »
For the first time ever, Salesforce honored five customers with Customer Trailblazer Awards during this year’s Dreamforce event. Winners were selected based on their corporate vision, collaborative capabilities, transformational efforts and ability to continually learn and adapt to changing business conditions. The awards were given in five different categories, including Growth, Innovation, Equality, Inspiration and
In 2 Years CRM Helped Us Double Efficiency, Grow 60 Percent Year Over Year Read More »
Last week at Dreamforce, I had the great pleasure of receiving a guided tour of the Small Business Lodge by Eric Bensley, Senior Product Director of Marketing for Salesforce, and Rekha Srivatsan, Senior Product Marketing Manager for Salesforce. There were several hundred people sitting in, doing one-on-one sessions with Salesforce engineers, and watching demos of
Small Businesses Want Practicality When it Comes to AI, Not Big Concepts Read More »
