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The Ultimate Guide to Ecommerce Email Marketing

As the founder of ReEngager, I’ve created email campaigns for Shopify, EasyDNS, and Home Staging. I got my stripes in the copywriting world and I’ve incorporated the lessons I’ve learned in this article. This is a whopping 15,000+ word guide to ecommerce email marketing. Before you continue, bookmark this page now because you’ll want to […]

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Facebook’s Targeting Expansion Box: Should You Check It?

It’s crazy what a difference checking one box can make on the success of your Facebook ad campaign. In November of 2016, Facebook rolled out targeting expansion: You’ll find this button underneath the detailed targeting section at the ad set level of your campaigns: Long story short, when you check this box, Facebook will show

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Google AdWords Insights and Strategies from Mike Rhodes

I’m sure you wouldn’t deny it or argue against it. You know how powerful it is and how, when done right, it can have a profoundly profitable impact on your business. I’m talking about Google AdWords, of course. 😉 So, are you using AdWords in your campaigns? Are you using it well? If you’re looking

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Insights from Uber, Honest Company and More

Another day, another Facebook update! And that’s a good thing — no, a great thing. Whether it’s developments in audience targeting, video broadcasting, or data reporting, big brands are excited about Facebook advertising developments. DigitalMarketer’s Director of Communications, Christine Haas, had the opportunity to sit down with a slew of advertising experts to find out

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Traffic & Conversion Summit By The Numbers

We’re pumped about the 9th Annual Traffic & Conversion Summit coming February 26-28, 2018 in sunny San Diego, California. (STILL hoping to see Ron Burgundy.) Hailed by Inc. as the “largest, and best, marketing event you’ve never heard of,” Traffic & Conversion Summit is the largest conversion conference in North America… and Traffic & Conversion Summit

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Skills to Put on a Resume

No one is safe… …except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and

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