It’s rare that you see a company leveraging marketing at every step of the Customer Value Journey. Most brands only leverage marketing at the beginning of the journey… as a way to generate awareness for their product or service. Or, they implement a marketing campaign at the end of the Customer Value Journey… like a […]
Wag! Turns Busy Dog Owners into Customers and Brand Promoters Read More »
Ever wondered how Amazon does Amazon? It comes down to four pillars, and Bryan Eisenberg is sharing them today in the video below. His newest book, Be Like Amazon: Even a Lemonade Stand Can Do It, breaks down (among plenty of other things) how Jeff Bezos implements these four core beliefs into any business he enters
The way we buy online is changing. Today’s consumers are no longer satisfied with being talked at. Instead, they want to talk with companies. They prefer one-on-one conversations that are personalized to their unique needs (not one-to-many marketing message being blasted from a TV screen). And they’d prefer to do it from the convenience of
No matter your business or industry, we all have something in common… We all need a PROVEN marketing and sales system that repeatedly generates leads and sales. Funnily enough, that’s exactly what my team at LoudRumor designed for our clients in the fitness industry. We call this system Fit FLAVER and in the case study
Fitness Studio’s Marketing Generated $11,600 in Recurring Revenue Read More »
In 2016, DigitalMarketer sent 107,442,263 emails… …emails centered around promotions, blog posts, charity, and certifications. And we learned a thing or two about what works in the process. It’s safe to say for us, 2016 was “the year of the content mail.” DigitalMarketer has become much less reliant on promotional emails as our primary means
If I gave you $1 to spend in your business, where would it go? Your first instinct might be to invest in Facebook ads, or maybe to sock it away and save for the latest marketing software. But the highest return on investment (ROI) might come from a surprising source: your email marketing. The Data
What are your plans September 18-20 of 2017? What if you decided you were going to spend those three days learning how to grow your business using cutting edge ecommerce and digital media strategies? The DigtialMarketer team is gearing up for the 2nd annual Content & Commerce Summit in sunny Los Angeles, and—trust me—it’s going
Every blog post gets one of three reactions from the reader: “That post was magnificent! I wouldn’t change a thing!” “Meh. That post could have been better.” “That post was dreadful. I wish I could get that 10 minutes of my life back!” But none of these reactions are helpful to the content marketer. If the
Running paid traffic can be frustrating. If we create ten ad campaigns… we expect one to two campaigns to succeed (generate a positive ROI). That means that eight to nine campaigns fail… and we don’t like failing, but… …it’s something you MUST get used to when buying paid traffic. You can’t throw away every campaign
There’s a new business model in town. You may have heard us talking about content and commerce, but, most importantly, what do you need to know about it? DigitalMarketer’s Director of Communications, Christine Haas, sat down with six ecommerce experts in 2016 to find out how they define content and commerce and why businesses need to be
