If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really […]
Should You Offer a Freemium Level for Your SaaS Platform? Read More »
Text size Keith Krach, DocuSign’s chairman David Paul Morris/Bloomberg Shares of DocuSign are up by more than half since the enterprise-software company’s initial public offering in April—a surge that underscores how digital transformation is sparking economic growth, according to Chairman Keith Krach. “Companies focused on productivity improvement are driving the economy,” Krach tells Barron’s. The
DocuSign Chairman Calls Speed the ‘Ultimate Weapon’ Read More »
“We’ve launched the biggest change we’ve ever made to our product, an all-new desktop app,: says Dropbox CEO Drew Houston. “It evolves the Dropbox experience from a folder full of files to a living team workspace. You can have not just files but any kind of cloud content. We saw so many of our customers,
New Launch Evolves the Dropbox Experience To a Living Team Workspace, Says CEO Read More »
You don’t have to be a SaaS business or a technology startup to benefit from the wisdom of the world’s largest companies. The 10 lessons I’ll share here will help you learn from the examples they’ve set in order to grow your company – no matter what size it is, what industry you’re in or
10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft) Read More »
The co-founder of Reddit, Alexis Ohanian, says that every business is going to have to be a software business. “Our beliefs still remains that every business is going to have to be a software business in some way, shape, or form,” Ohanian told CNBC. “For us to be able to make these investments on bright
Every Businesses is Going to Have to Be a Software Business Read More »
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture? We spoke to James Keating, head of marketing, EMEA, Dropbox, to find out what his days look like, and what skills and tools he needs to succeed. Remember, if you
A day in the life of… head of EMEA marketing at Dropbox Read More »
Dropbox CEO Drew Houston says that making their product better is their primary strategy to achieving continued strong growth and he doesn’t expect their growth to slow down in the near future. Houston says that the opportunity is massive and that they are not going to run out of people who need Dropbox anytime soon.
It’s a good time to be a Dropbox user. The company recently revealed that it will be giving certain accounts an additional 1TB of storage for free. The move will bump up storage space for Professional account holders from 1TB to 2TB, while Business Standard clients will have 3TB up from 2TB. Current Dropbox subscribers
Dropbox is Now Offering 1TB of Free Cloud Storage for Some Accounts Read More »
By Aaron Agius Entrepreneur Sean Ellis had been involved in the explosive growth of a number of Silicon Valley companies, such as Dropbox, Eventbrite, LogMeIn, and Lookout. However, whenever it came time for him leave a company and find a replacement, he found that people who had only traditional marketing experience were not suited to take
Is Growth Hacking a Viable Long-Term Strategy for Your Small Business? Read More »
Investors, especially those who specialize in picking tech stocks, will now have one additional company to consider as an investment option. A decade after its founding, Dropbox is now a publicly traded company starting Friday, March 23, 2018. The San Francisco-based firm successfully hosted its IPO on Thursday where investors bought Dropbox share at $21.
