Dustin Stout

How To Choose The Best Social Media Distribution Channels

Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people, […]

Content Saturation: How Your Content Marketing Can Succeed [Research]

AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Content marketing, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Market Research Insights, Messaging Apps, Parse.ly, PESO model, Search, SEO BLOG, Shareaholic / Good To SEO

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information

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