dynamic content

How machine learning is transforming retail both online and offline – Econsultancy

AI/Machine learning, customer experience, dynamic content, ecommerce, Personalisation / Good To SEO

From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will […]

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dos and don’ts – Econsultancy

Everyone is familiar with the phrase, ‘a picture is worth a thousand words’. For marketers vying for the attention of time-poor, spoilt-for-choice consumers, this is sage advice. With a third of shoppers receiving over 120 emails per week, competition in the inbox is particularly fierce. Whilst generic, wordy emails may be ignored, using dynamic images