Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the […]
Personalization is key to improving lead generation quality Read More »
Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing – in fact, all things content – seemed to be all the rage in 2017. Companies and agencies pushed out more emails and content than ever before. And the commentary keeps rolling in, especially from social channels. But
How to fill your lead stream with personalized content marketing Read More »
5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the team at Monetate, creators of the Monetate Intelligent Personalization Engine, to create this practical infographic, detailing the
Improving ecommerce effectiveness [Infographic] | Smart Insights Read More »
5 easy steps to improve your ecommerce conversion rate using personalization tools, segmentation, interaction data (AOV and RPV) and campaign split testing As a marketer you’re always seeking the holy grail that will grow your revenues, that insight that tells you exactly which design updates are increasing your ecommerce website’s key conversion metrics like conversion
Discovering your conversion hot buttons with dynamic personalization Read More »
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store valuable data about their customers or products. This data can and should be leveraged in
6X faster email creative deployment. Here’s how. Read More »
