By Leighton Burley Modern, beautiful web design is integral to the success of your digital marketing strategy. A well-designed website can showcase your brand and elevate your business above of your competition, while an outdated or poorly-designed site can inhibit the growth of your company. Your website is where prospective clients make first impressions about […]
Whether it’s an informational page about your product or a career section for prospective employees, a good landing page has the potential to generate a lot of growth for your business. In order to do that, though, it must have a clear, concise message and a compelling call to action that encourages visitors to take
More and more small businesses are coming around to understanding how important a business website is. Almost two-thirds (64%) of small business owners in the 2018 Small Business Survey from Clutch say they have a company website. Of those, 81% have a mobile-friendly site, and 94% will have a mobile-friendly site by the end of
Does Your Company Really Need a Business Website? Read More »
By Graeme Caldwell As an e-commerce entrepreneur, you’re constantly looking for ways to increase profit margins. A favorite saying among business owners is “Work smarter, not harder.” One of the best and easiest ways to work smarter when it comes to marketing your e-commerce shop is to utilize Facebook ads. Facebook has evolved from a
Why Facebook Ads Are Still Essential to Your E-Commerce Marketing Strategy Read More »
By Hugh Beaulac You may already have an Instagram account, and know how to edit your profile and post photos. But is there a difference between posting selfies and promoting a brand? Well, yes! As a self-taught social media manager, I’ve learned when it comes to promoting a brand on Instagram, merely having a presence there
6 Important Things I’ve Learned From Marketing a Business on Instagram Read More »
Having an effective website is critical for a small business’s success, and we believe that WordPress is the best option when choosing a platform for a new site. Recently, we wrote about choosing and purchasing the right domain name, and in this post we will review and recommend hosting options. What is web hosting? If
WordPress Basics for Small Businesses: Hosting Your Website Read More »
We have all fallen in love with WordPress over the past decade, but there are some seriously legitimate competitors that give it a run for its money. Since most of these competitors focus on certain types of websites only, it ensures a more optimal performance compared to WordPress’ all-in-one strategy. One of the biggest reasons
3 Best WordPress Alternatives for Serious Business Owners Read More »
WordPress is an excellent platform for small business websites for multiple reasons. So, in a series of blog posts, we’ll share reasons why it makes sense to select WordPress. In this first post, we’ll discuss the importance of choosing the best domain name (something that’s important whether you ultimately choose WordPress or another platform for
WordPress Basics for Small Businesses: Choosing a Domain Name Read More »
There’s a major problem facing the content marketing world today: oversaturation. When done properly, content marketing is a highly effective, cost-efficient, profitable marketing strategy. But it’s easy to fall behind when there are so many competitors battling it out to get more visibility in news feeds and organic search results. By some reports, only one-fourth
The 7 Ingredients All Successful Online Articles Have in Common Read More »
By Stoney deGeyter Let’s start with the givens. You have a legit business, you’ve done your product research, you understand your customers, and you have a compelling reason for customers to buy from you over your competitors. By all counts, your business should be thriving online. But it’s not, and you want to know why.
