Are you one of those entrepreneurs who doesn’t believe your business needs a website? Sometimes I feel like I’m trapped in a small business version of the movie Groundhog Day. I can’t recall when I first learned that only 50% of small business owners had websites, but I’m guessing it was at least two decades […]
Why Your Small Business Needs a Website Read More »
By Dawn Blizard Your pizza sauce comes from a recipe that’s been in your family for three generations, and the ingredients are locally sourced, organic, and fresh. But some guy on Yelp says it tastes like rodent droppings on cardboard. You install lawn sprinklers with care and precision, and hire only hardworking factory-certified professionals to
5 Ways to Profit From One-Star Customer Reviews Read More »
No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more
5 Online Tools for Better Business Data Management Read More »
My first article published on AllBusiness was about how to optimize your website for speed. Although website load speed is even more important today than it was years ago, this article will introduce you to the several WordPress caching plugins you can use to speed up your website load. Over the years, I’ve mainly used
Optimizing Your Website for Speed: We Compare the 6 Best WordPress Caching Plugins Read More »
By Aaron Agius If you’re an e-commerce store owner, there’s a good chance that cart abandonment is one of your core frustrations. In fact, the average abandoned cart rate is 69.23%, according to Baymard Institute. This represents a significant loss of revenue. But if you’re able to revive a number of your abandoned carts, you can
7 Simple Ways to Reduce Shopping Cart Abandonment by Half Read More »
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving cake business on Instagram. But
10 Expert Social Media Tips to Help Your Small Business Succeed Read More »
Stuck between a rock and a hard place! Have you ever heard that saying before? I think a lot of local business owners—especially retailers—must have that feeling right now. I say this because about 90% of all retail sales are still happening inside brick-and-mortar locations, yet the pressure of e-commerce is unrelenting. As you can
Make money online! How many times have you seen those words on an email subject line or emblazoned across a piece of clickbait? I don’t think I need to tell Allbusiness.com readers that the information behind virtually every “make money online” come-on line is disappointing. However, one time-honored way to make money is to buy
Making Money Online: When Is It Smart to Buy an Existing E-Commerce Site? Read More »
By John Stuart Since its launch date in 2005, Etsy has become a well-known, respected, and hugely popular platform for creatives to share their handmade or vintage items with the world. Accommodating products that range from clothing, accessories, and jewelry to craft supplies and tools, Etsy enables freelance crafters to pursue their dreams and also
8 Steps to Starting a Business on Etsy Read More »
By Simon Cousins and Michael Deparini A recent press release issued by the State Bar of Texas cautions: “Individuals have been scammed by people who set up a fictitious law firm website touting estate planning and other legal services in the Houston area. The scammers mailed letters to elderly people claiming they were owed an
Fake Lawyer Websites on the Rise: Consumers and Legal Profession at Risk Read More »
