E-Commerce

I’m a customer. Please get to know me.

Analytics, Channel: Retail, E-Commerce, Retail Column /

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides no obvious value. Data collection is an issue right now — not because customers don’t

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How to get the most out of your purchase of ads on Amazon

Amazon, Channel: Retail, E-Commerce, Retail Column /

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start performance on the retail site. As a

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13 Reasons Why Your E-Commerce Site Is Failing

Digital Marketing, E-Commerce, E-commerce & Social Media, Internet, product pages, SEO BLOG /

By Stoney deGeyter Let’s start with the givens. You have a legit business, you’ve done your product research, you understand your customers, and you have a compelling reason for customers to buy from you over your competitors. By all counts, your business should be thriving online. But it’s not, and you want to know why.

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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

E-Commerce, SEO BLOG /

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores.

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How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

E-Commerce, SEO BLOG /

44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action. And it’s no surprise why. Running a side-hustle can give you an incredible sense of freedom. You can be your own boss, bring in some extra income, and work on projects

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3 lessons learned from 365,000 Amazon furniture & home goods product pages

Amazon, Channel: Retail, E-Commerce, Retail Column, SEO BLOG /

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my work at Salsify, I noted a few overarching lessons. Top-performing products generally have product pages

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Jeff Bezos confirms Amazon now has more than 100M Prime members

Amazon, Channel: Retail, E-Commerce, SEO BLOG /

Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than

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