E-Commerce

Snapchat looks to offer new e-commerce options for Discover Publishers

Channel: Social Media Marketing, E-Commerce, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and then purchase it within the Snap Store, an in-app shopping section Snapchat launched in February. The Snap Store sells Snapchat merchandise, such as hats, sweatshirts and a stuffed-animal version of its […]

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8 Need-to-Know E-Commerce Image Optimization Hacks

E-Commerce, SEO BLOG / Good To SEO

Ever wonder why your product image doesn’t show up when you do a Google search for your product? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? What about conversions? Are your web conversions suffering because you haven’t optimized your images? Images that aren’t optimized

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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

E-Commerce, SEO BLOG / Good To SEO

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We

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Closing the deal with in-store customers

Channel: Retail, E-Commerce, Mobile Marketing, Retail Column, SEO BLOG / Good To SEO

One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. Guiding shoppers to these critical POS moments is often accomplished — at least in part — through

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How to Use Facebook Messenger to Sell More E-Commerce Products

E-Commerce, SEO BLOG / Good To SEO

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability

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Top 10 Mobile Optimization Best Practices For E-commerce Sites

accelerated mobile pages, AMP, E-Commerce, Mobile, mobile optimization, SEO, SEO BLOG / Good To SEO

The share of mobile phone traffic has grown from 0.7% in 2009 to 52.2% in 2018 and this is expected to grow even further. Source But despite overall mobile use and mobile engagement in e-commerce on the rise, desktop users are still leading the way when it comes to converting. Although the “add to cart

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Study captures new consumer ‘hierarchy of needs’ facing brands

Channel: Retail, E-Commerce, SEO BLOG, Statistics: Online Shopping, Statistics: Popularity & Usage / Good To SEO

Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly. However, in a new survey from mobile-location data company Blis, 52 percent of respondents say

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Consumers don’t want to think anymore

Amazon, Channel: Retail, E-Commerce, Retail Column, SEO BLOG / Good To SEO

Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she simply doesn’t want to think anymore. The customer doesn’t want

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The future of retail is Generation Z-dependent – and martech is the way to reach them

A-From MTT, E-Commerce, Martech Column, SEO BLOG / Good To SEO

By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when it comes to their purchasing habits. Despite their short attention spans, Gen Zs are efficient thinkers who have higher expectations when it comes to their shopping experience compared to

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

E-Commerce, SEO BLOG / Good To SEO

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista, retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 trillion in 2021. Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide

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