While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
All About the GDPR – Marketing Land Read More »
When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain. Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns almost half of all U.S. online retail sales. And if CEO Jeff Bezos has anything to say about it, that’s just the beginning. Even some
How E-Commerce Companies Can Compete in an Amazon-Dominated World Read More »
Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger
Report: Product discovery, not payments, the real m-commerce bottleneck Read More »
Accounting is a painful necessity. It’s the boring side of the business. I don’t like dealing with it either. But, if you want your business to grow, you can’t avoid it. You could try tossing all your receipts into a shoebox and handing them to a stranger. But you’ll be handing them financial control. That
10 Accounting Basics You Need to Know to Run a Successful E-commerce Business Read More »
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts. Users can purchase without leaving the app. Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany,
Instagram expands shoppable organic posts to 8 more countries Read More »
While it’s not quite the holiday shopping season just yet, it’s always a good time to start thinking about ways to attract shoppers to your online store. More important is what improvements you can make to begin capturing more conversions as holiday shopping traffic begins to increase. Every year consumers spend more time and money
How to Increase eCommerce Conversions During the 2018 Holiday Season Read More »
Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics, we have
Using Email to Increase Repeat Purchases for your eCommerce Store Read More »
After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide Read More »
Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now,
The death of the mass market and why consumers couldn’t be happier Read More »
Of late, selling on Amazon has ballooned into something quite lucrative for small e-commerce businesses and one-person shops. People visiting this online retail giant often have a single goal — to make a purchase. The search box, aka Amazon’s internal search engine, powers these purchases by providing the most relevant product suggestions. Amazon’s search engine algorithm
Increase Your Amazon Ranking & Sell More Read More »
