Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design that will give life to it all, and ensuring a user-friendly interface and overall good user experience is something that you need to keep in […]
15 Fast and Easy Ways to Improve Your Site’s Conversion Rate Read More »
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths
If you don’t think that online shopping will soon become as common as shopping at a brick-and-mortar store, you haven’t been paying attention. E-commerce has grown to the point where just about every business has a website and something you can purchase from them online. If your store doesn’t have an online presence, you are
With an Increase in Online Shopping, Prepare for an Increase in Data Breaches Read More »
Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to
Busting e-commerce myths that lead to bad marketing decisions Read More »
Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to buy
Snapchat opens in-app shopping section with Snap Store Read More »
Amazon sellers are a breed of their own. They are proactive entrepreneurs that aim to make money by reaching the e-commerce giant’s customer base. Not a bad strategy. Amazon does the heavy lifting in terms of storing and shipping your products, gets your product in the spotlight, and allows you to scale your business fast.
Why You Need Automatic and Manual Campaigns Read More »
Stuck between a rock and a hard place! Have you ever heard that saying before? I think a lot of local business owners—especially retailers—must have that feeling right now. I say this because about 90% of all retail sales are still happening inside brick-and-mortar locations, yet the pressure of e-commerce is unrelenting. As you can
Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the
Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register.
Engaging at each level of the consumer journey Read More »
E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales
Optimize your holiday marketing dollars – long after the Christmas lights dim Read More »
