E-Commerce

Adobe, NRF, Salesforce, Amazon point to another record season

The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between November and December of last year, an increase of 14.7 percent year over year. Adobe’s final numbers were nearly a billion dollars more than what the company had predicted back in November, when it forecast online […]

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46% of Prime members say they buy on Amazon at least once a week

According to a new report on Amazon user behavior from Feedvisor, Amazon Prime members are visiting the e-commerce site at an extraordinary rate. Conducted in partnership with Walker Sands Communications, the survey found that 85 percent of Amazon Prime members visit Amazon at least once a week. An even more astounding reveal is that nearly a

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The top Walmart and Amazon product page experiences of 2017

There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At a very high level, brands can boil this concept down to execution across eight product

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How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast]

How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast] Skip to content Home Podcast How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on

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How to Use PPC Advertising to Get the Most Out of the Holidays

The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017.  In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last

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Increase Your Sales with Pre-Built E-Commerce Segments

Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to reach the right people with

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Assessing the impact of poor data on retail: The 1-10-100 rule

As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New

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How to Increase E-commerce Upsells with E-mail Marketing

Most marketing is aimed at attracting new customers and leads to your business, but it’s easy to forget that your existing customers matter a lot, too – maybe even more. Studies show that existing customers are nearly twice as likely to convert as new leads when it comes to other products and services. BI Intelligence found

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Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile

Cyber Monday’s results are in, and according to Adobe, yesterday was the largest online shopping day in history, bringing in $6.59 billion in online sales. That’s more than $1.5 billion above Black Friday’s online sales haul. Adobe says Cyber Monday’s online revenue jumped 16.8 percent year over year, with nearly a billion more dollars spent this

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