Across the board, the numbers now in from several reports point to a strong online kick-off to the holiday shopping season. After predicting holiday e-commerce revenue will reach a record-breaking $100.7 billion by year’s end, Adobe reports Black Friday online retail sales reached $5.03 billion — up 16.9 percent over last year. “Adobe predicted $5 […]
The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on
Advertising and messaging on product packaging is a regular practice, but are brands utilizing everything at their disposal to share their unique story and message? While branding a product’s exterior packaging does have guaranteed benefits as a long-established marketing strategy, many companies are beginning to share messaging on liners, inserts and more to take full
Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online sales. “One out of every six dollars this holiday season will be spent between Thanksgiving
As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep breath. Now it’s time to set your sights farther down the road, aiming at new audiences and armed with new
Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers
Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the internet’s infinite aisles and endless sales. Fueled by advancements in mobile commerce, and lured by lower and lower prices as competition between large retailers and digital marketplaces intensifies,
Adobe says this year’s holiday e-commerce earnings will beat last year’s $92 billion — up 13.8 percent to break $100 billion. According to Adobe, online sales will reach $107.4 billion, with the largest online shopping day of the year to occur Cyber Monday, November 27. The Monday after Thanksgiving is expected to bring in $6.6
Holiday e-commerce revenue will surpass $100B, according to Adobe Read More »
I AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to make its visual search platform more useful during the holiday shopping season. On Tuesday, Pinterest rolled out several new features designed to make it easier for people to find products to purchase through
Pinterest adds custom QR-like codes for businesses, more shoppable pins Read More »
Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers. Brands buying Sponsored Lens and Sponsored Geofilter campaigns can attach Context Cards to their ads so
Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites Read More »
