Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend happens in the four weeks leading up to Black Friday, and that last year’s Black […]
How consumers plan to research & purchase gifts this season Read More »
The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping season is, by nature, the enemy of personalization. But the bedlam of the holidays actually brings invaluable insights and increased opportunities for retailers to fine-tune their personalization strategies. Indeed, today’s consumers are
How holiday shopping can help retailers reshape their personalization strategies Read More »
Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers
5 Post-Purchase Email Campaign Tactics Worth Trying Read More »
If you were Amazon.com CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty
How a Structured Testing Plan Leads to Quick & Stable Wins Read More »
If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to
E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Read More »
As a leader in the payment services industry, I would tell you that my company Due, is one of the best platforms for an e-commerce business. However, in working within this industry, I’ve seen other payment services companies that offer a set of features that are beneficial for an e-commerce startup or established business to
Take It From an Insider: Here Are the 8 Best Payment Services for E-Commerce Companies Read More »
Cyber Monday 2016 marked the biggest day in e-commerce history for the U.S. According to Adobe Digital Insights, consumers spent $3.45 billion in online sales, although that number is probably a little higher in reality. But it seems many online marketers don’t promote their Cyber Monday sales nearly as well as they could. According to
Here’s How to Do an Effective Email Campaign for Cyber Monday in 4 Steps Read More »
At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry. After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend
Millennial and Gen Z shoppers are brick-and-mortar’s essential future Read More »
A lot of customers naturally have their sights set on the December holidays, when they can enjoy the fruits of their planning and shopping efforts. But for retailers, the focus is squarely pointed at Black Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend
Strategies to stand out on Black Friday Read More »
At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists
Testing shows e-commerce navigation doesn’t work the way we think it does Read More »
