E-Commerce

37% of online retailers started holiday preparations earlier this year

Channel: Retail, E-Commerce, Holiday Retailer, SEO BLOG, Statistics, Statistics: Online Advertising, Statistics: Online Shopping /

As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software provider surveyed more than 1,000 of its clients, primarily B2C retailers with annual earnings from less than $50,000 to more than $1 […]

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3 ways to leverage location this holiday season

Analytics, Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Marketing Analytics, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

As the holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact, all signs point north as disposable personal income, a climbing stock market and strong consumer confidence continue to grow. 2017 holiday sales are expected to top $1 trillion, or an increase as

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The Metrics Every E-Commerce Store Should be Tracking

E-Commerce, SEO BLOG /

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks

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10 Best Strategies to Convince Customers to Purchase From Your E-Commerce Website

business websites, Digital Marketing, E-Commerce, E-commerce & Social Media, ecommerce, Internet, Online Business, SEO BLOG /

By Basem Temraz Every e-commerce entrepreneur will ask themselves this question at one point or another: How do I get people to purchase from my website? How do I effectively compete online? How do I increase revenue? While every entrepreneur’s situation is slightly different, based on their target market, product, and objectives, it turns out

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How to prep your marketing campaign before the holiday season

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it. October often marks the start of the holiday marketing season, with brands preparing, testing messaging and experimenting with

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Affiliate marketing strategies for success during the holidays

Affiliate Marketing, Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this

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Video marketing prep for great holiday results

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, How To Guides: Video Marketing, Retail Column, SEO BLOG, video /

Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video

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5 ways to write better email subject lines this holiday season

Channel: Retail, E-Commerce, Email Marketing, Holiday Retailer, How To Guides: Email Marketing, How To Guides: Retail Marketing, Retail Column, SEO BLOG / / 1 Comment

With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last

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Want to win more sales this holiday season? Don’t bet the farm on digital

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of

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