Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for disrupting (and obliterating) brick-and-mortar retailing. But offline retailers can learn to get along with Amazon and even generate more sales working with them. Just ask Aaron Jarvis, who operates Near Mint Games. For the past few years, […]
By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while
According to a recent Walker Sands poll, 41 percent of more than 1,600 consumers surveyed report buying all, or at least a majority of their holiday gifts online last year. Aiming to get a better understanding of this year’s online holiday shopping trends, the 2017 Future of Retail Holiday Report (registration required) includes survey results
41% report doing majority of their holiday shopping online last year [Survey] Read More »
Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can use the updated format to refashion their ads from a typical
Facebook updates its shoppable Collection ads to mirror print catalogs Read More »
As we move closer to 2018, many retailers will try to break through the clutter and grab their portion of the more than $1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be predicated on how they handled their relationship with customers
Your online store contains a wealth of valuable information about your customers and their habits. And when you connect your store to MailChimp, you can use all of that information to communicate with your customers in a smarter, more personalized way. You’ll also unlock powerful features in your MailChimp account, giving you the ability to
While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel
The game changer in retail personalization: Consumer identity management Read More »
After surveying 1,500 shoppers, the retail-focused digital marketing agency CPC Strategy forecasts this year’s holiday season will see steady growth over last year’s numbers, with consumers hunting for holiday discounts well before the usual deals begin to surface. “More shoppers expect deals far before Black Friday or late in December,” says the agency’s CEO, Rick
More than 1/3 of shoppers plan to start holiday shopping before Black Friday [report] Read More »
Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to
How to Use Promo Codes to Boost Your Bottom Line Read More »
Let’s start with a few statistics about Facebook video: Daily active Facebook users have reached 1.13 billion — which is up 17% from last year Daily active mobile Facebook users have reached 1.03 billion — which is up 22% from last year Facebook generates 8 billion video views every day — which is 100% growth in just
How to Produce Paid Facebook Video Ads for Mobile Like a Pro Read More »
