M-commerce (mobile commerce) is the next big thing in e-commerce. Click To Tweet Scroll down for infographic. Mobile commerce (or m-commerce, as the cool kids call it) has taken the e-commerce industry by storm and is the fastest growing subset of online shopping. With more than 50% of the world’s population owning a mobile phone, […]
15 Thought-Provoking Statistics about Mobile Commerce [Infographic] Read More »
When Ivan Rivera expanded his e-commerce business to include a brick-and-mortar location, he found himself spending more and more of his limited time helping customers in the store. His morning subway ride had become the only spare moment in his day he could spend on marketing emails. Like many small-business owners, Ivan needs a marketing
Introducing Campaign Creation in MailChimp’s Mobile App Read More »
For e-commerce retailers, little things can make a big difference in whether your company thrives—or takes a dive. One not-so-little thing is the user experience shoppers find when they visit your site. A recent survey asked 1,000 U.S. e-commerce shoppers what they like and don’t like about e-commerce websites. Read on to find out if
Do Customers Secretly Hate Your E-Commerce Website? Read More »
Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store. It’s like another employee for your growing company, except marketing
We Merged Automations with Campaigns. Here’s Why. Read More »
Amazon has announced a new automatic return policy rolling out October 2 that makes it mandatory for third-party sellers to accept returns for all in-policy orders. Under the current policy, buyers must first contact sellers to get a return approved so that the seller can review the return request and approve on a case-by-case basis.
Amazon orders with 3rd-party sellers will soon be authorized for automatic returns Read More »
Tracking the online behavior of 500 million global shoppers, Salesforce Commerce Cloud’s Q2 2017 shopping index spotlights the various ways digital commerce is continuing to grow. From shopper spend to mobile site traffic and social traffic, the report shows increases across the board during Q2 of this year. Specifically, digital commerce was up 14 percent
Online retail sees continued growth with digital commerce up 14% YoY [Report] Read More »
According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2 percent attributed at least half of their online sales to the three online marketplaces. Of that 60.2 percent, 26.6 percent said there was
60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey] Read More »
In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday
4 deceptive Google Analytics metrics that fool retail marketers Read More »
When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build a brand, increase conversions, boost referrals and encourage repeat business. In this day and age, though, when billions of people have at least some kind of online social media presence
How to use the power of social media to better market your online store Read More »
An online business is mainly concerned with its customers and potential buyers. E-commerce websites tend to spend a lot on marketing and promotional activities, but fail to address the issues of the common user. And that’s why they often face a decline in conversions despite well-optimized web pages. Getting customer feedback and reviews is an
Top 10 User & Customer Feedback Tools to Improve Conversion Read More »
